Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eKOIg6

from Blogger http://connorwattsseo.blogspot.com/2016/10/using-ppc-brand-protection-to-decrease.html

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