Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared first on Search Engine Land.

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from Blogger http://connorwattsseo.blogspot.com/2016/08/getting-to-bottom-of-google-expanded.html

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